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Pricing

Simple, one-time pricing

Free in development, a licence key in production. Every Tour Kit package is source-available under the Business Source License 1.1: use it without charge for development, evaluation, testing and CI, on localhost and in preview environments. Serving it to end users of a deployed application needs a key. Each published version converts to the MIT licence on its Change Date, so nothing you install can be taken away. Every tier gets the whole library, they differ only in how many projects one key covers.

Free in development, a key in production. Every package is source-available under BSL 1.1, build, evaluate, test and run CI without paying anything. A key is for serving it to end users of a deployed app. Every tier gets the whole library; they differ only in how many projects one key covers.

  • 4,000+ monthly npm installs
  • Converts to MIT on its Change Date
  • Secure checkout via Polar

Starter

1 project

$9.99one-time

One production project. The whole library, not a cut-down tier.

  • Product tours, steps & spotlight overlays
  • Persistent hints & beacons
  • Analytics integration
  • Product announcements
  • Onboarding checklists
  • Feature adoption tracking
  • Media embedding (YouTube, Loom, Lottie)
  • Business-hours scheduling (timezone-aware)
  • In-app surveys (NPS, CSAT, CES)
  • AI chat assistant (RAG + tour context)
  • Vue and Svelte bindings, and a CDN build
  • Full TypeScript support, shadcn/ui compatible
Get Starter, $9.99
Most popular

Business

5 projects

$49.00one-time

Five production projects. For an agency or a small portfolio.

  • Product tours, steps & spotlight overlays
  • Persistent hints & beacons
  • Analytics integration
  • Product announcements
  • Onboarding checklists
  • Feature adoption tracking
  • Media embedding (YouTube, Loom, Lottie)
  • Business-hours scheduling (timezone-aware)
  • In-app surveys (NPS, CSAT, CES)
  • AI chat assistant (RAG + tour context)
  • Vue and Svelte bindings, and a CDN build
  • Full TypeScript support, shadcn/ui compatible
Get Business, $49.00

Premium

Unlimited projects

$299.00one-time

Unlimited production projects, forever, on the versions you buy.

  • Product tours, steps & spotlight overlays
  • Persistent hints & beacons
  • Analytics integration
  • Product announcements
  • Onboarding checklists
  • Feature adoption tracking
  • Media embedding (YouTube, Loom, Lottie)
  • Business-hours scheduling (timezone-aware)
  • In-app surveys (NPS, CSAT, CES)
  • AI chat assistant (RAG + tour context)
  • Vue and Svelte bindings, and a CDN build
  • Full TypeScript support, shadcn/ui compatible
Get Premium, $299.00

14-day money-back guarantee · No subscription, ever

Appcues, Pendo & WalkMe bill monthly, per seat. See the comparison.

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What the key is actually for

What Tour Kit allows in development versus in production.
FeatureIn developmentIn production
Every package, no feature gatesIncludedIncluded
Local development & evaluationIncludedIncluded
CI, tests & preview deploysIncludedIncluded
Reading and modifying the sourceIncludedIncluded
Serving to end users of a deployed appNot includedIncluded
No "Unlicensed" badge in productionNot includedIncluded
Projects coveredUnlimited1 / 5 / unlimited
Converts to MIT on its Change DateIncludedIncluded

FAQ

Frequently asked questions

License & fulfillment

What you're actually buying

License grant
A non-exclusive, non-transferable commercial licence to use every Tour Kit package in production, on the number of projects your tier covers. A project is a registrable domain, so foo.com and app.foo.com count once. Includes all future updates. Development, evaluation, testing and CI stay free under BSL 1.1 whether you buy or not, and each published version converts to the MIT licence on its Change Date.
14-day refund
If Tour Kit doesn't fit your stack within 14 days of purchase, email [email protected] from your purchase address with your order ID. Refunds are processed by Polar in 5–10 business days.
Fulfillment
Checkout runs on Polar.sh, which acts as merchant of record. Card, Apple Pay, Google Pay, and Link are accepted. VAT and sales tax are calculated and remitted to your tax authority automatically. Your license key is delivered to your billing email within a few minutes of payment.
Activation & reassignment
Add the license key as an environment variable. The first production page load on each domain consumes one of five activation slots automatically, no manual claim step. Domains can be deactivated and reassigned at any time from your account portal.
No subscription, no auto-charge
Pro is a one-time purchase. There is no recurring billing, no per-seat charge, and no future upgrade fee for the eight packages covered by the license.

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