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Metrics & Analytics

The numbers that matter for onboarding and product tours: activation rate, time-to-value, feature adoption, tooltip CTR, completion rate, drop-off curves, North-Star metrics, and how to instrument them without polluting your analytics. We cover what each metric measures, how to calculate it correctly, common pitfalls, and the dashboards that actually drive product decisions.

3 articles

Metrics & Analytics
How to A/B test onboarding flows with Statsig + Tour Kit
How to A/B test onboarding flows with Statsig + Tour KitSet up A/B tests on your onboarding flows using Statsig experiments and Tour Kit. Includes variant switching, metric tracking, and a working React example.Apr 11 · 10 min readMetrics & Analytics
The metrics that Appcues, Userpilot, and Pendo track (and what's missing)
The metrics that Appcues, Userpilot, and Pendo track (and what's missing)Compare the analytics each onboarding tool actually tracks. We tested Appcues, Userpilot, and Pendo dashboards to find the metrics gaps nobody talks about.Apr 11 · 14 min readMetrics & Analytics
Building an onboarding analytics dashboard with PostHog
Building an onboarding analytics dashboard with PostHogBuild a PostHog dashboard that tracks onboarding tour completion, step drop-off, and activation correlation. Code-first tutorial with Tour Kit analytics plugin.Apr 11 · 12 min read