Metrics
Behavioral triggers for product tours: event-based onboardingBuild event-based product tours that trigger on user actions, not timers. Code examples for click, route, inactivity, and compound triggers in React.Apr 11 · 10 min readMetrics
How to calculate feature adoption rate (with code examples)Calculate feature adoption rate with TypeScript examples. Four formula variants, React hooks, and benchmarks from 181 B2B SaaS companies.Apr 11 · 10 min readMetrics
Cohort analysis for product tours: finding what worksBuild cohort analysis around product tour events to measure retention impact. Step-level tracking, trigger-type segmentation, and Tour Kit code examples.Apr 11 · 12 min readMetrics
Setting up custom events for tour analytics in ReactBuild type-safe custom event tracking for product tours in React. Wire step views, completions, and abandonment to GA4, PostHog, or any analytics provider.Apr 11 · 11 min readMetrics
DAU/MAU ratio and onboarding: how tours improve stickinessLearn how DAU/MAU ratio connects to product onboarding quality. See benchmarks, formulas, and code examples for tracking tour-driven stickiness in React.Apr 11 · 12 min readMetrics
Funnel analysis for onboarding flows: a developer's guideBuild onboarding funnel analysis into your React app. Learn which metrics predict activation and how to instrument Tour Kit for step-level tracking.Apr 11 · 12 min readMetrics
How to Measure Onboarding Success: 10 Metrics That MatterTrack the 10 onboarding metrics that predict retention. Includes formulas, industry benchmarks from 547 SaaS companies, and React instrumentation code.Apr 11 · 12 min readMetrics
Onboarding attribution: which tour actually drove the conversion?Attribute conversions to specific product tours with multi-touch models. Code examples for first-touch, last-touch, and U-shaped attribution in React.Apr 11 · 10 min readMetrics
Onboarding NPS: when, how, and what to do with the scoreMeasure onboarding NPS correctly, compare against SaaS benchmarks, and turn detractor feedback into retention wins. Code examples included.Apr 11 · 11 min readMetrics
Product tour analytics: the complete measurement frameworkBuild a two-layer analytics framework for product tours. Covers completion rates, step drop-off, feature adoption, and ROI tracking with code examples.Apr 11 · 12 min readMetrics
Product tour analytics without SaaS: the BYO stackBuild your own onboarding analytics with open-source tools like PostHog, Plausible, and Umami. Own your tour data without SaaS lock-in or per-seat pricing.Apr 11 · 13 min readMetrics
Product tour completion rate: benchmarks and how to improve itReal product tour completion rate benchmarks from 15M interactions, plus React code examples for step-level tracking. Average is 61%.Apr 11 · 11 min readMetrics
How to track product tour drop-off pointsTrack where users abandon your product tours step by step. Build a drop-off funnel with Tour Kit's analytics events, PostHog, and Mixpanel.Apr 11 · 14 min readMetrics
How to build a product tour heatmap (clicks, dismissals, completions)Build a self-hosted product tour heatmap that tracks clicks, dismissals, and completions. Canvas-based visualization with React, TypeScript, and Tour Kit.Apr 11 · 9 min readMetrics
Retention analytics for onboarding: week 1 vs week 4 vs week 12Measure onboarding retention at week 1, week 4, and week 12 with cohort analysis. Formulas, benchmarks, and Tour Kit tracking code.Apr 11 · 11 min readMetrics
How to measure the ROI of product tours (real formulas)Calculate product tour ROI with four formulas: activation lift, churn prevention, support savings, expansion revenue. Includes benchmarks.Apr 11 · 12 min readMetrics
Session Replay for Onboarding: Finding Where Users Get StuckConnect session replay to your onboarding funnel to see exactly where users struggle. Covers tool selection, privacy compliance, and Tour Kit integration.Apr 11 · 14 min readMetrics
Time to value (TTV): the most important onboarding metricLearn how to measure and reduce time to value in SaaS onboarding. Includes TTV formulas, industry benchmarks, and React code examples.Apr 11 · 10 min readMetrics
How to track Tour Kit events in Google Tag ManagerPush Tour Kit tour_started, step_viewed, and tour_completed events into GTM's dataLayer. Full setup with custom triggers, GA4 tags, and Preview Mode debugging.Apr 11 · 12 min readMetrics
User activation rate: how product tours move the needleMeasure and improve user activation rate with targeted product tours. Includes benchmark data, tour pattern comparisons, and React code for activation tracking.Apr 11 · 12 min read